SALLY ABOLROUS
  • About Me
  • Contact
  • Linkedin
​

My Research Approach

​I believe each project is unique. Based on budget, schedule, business goals, and specific project needs, I choose the method(s) that will help the team get the most value. I have used and mastered the traditional methods below, but I am always customizing my approach and applying new methods to gather user data and identify unmet user needs. 
​
  • User Testing (Usability, Concept, Card Sorting)
  • Focus Groups 
  • Photo/Diary
  • Heuristic Evaluations
  • Ethnographic Research
  • Contextual Inquiries
  • Questionnaires and Surveys
  • User Trials
  • Persona Development
  • Affinity Diagrams and User Journeys 

My Design Approach

​Depending on the client, the team, and the goal of the project, I customize my design deliverables and design approach from simply napkin sketches and white-boarding to high fidelity designs. I believe this flexibility is critical to a project's success. My design deliverables typically includes the following:
​
  • Personas, Storyboarding, User Journeys,
  • Key Features and User Stories
  • Low or High Fidelity Wireframes 
  • User Experience Briefs (to document Approach, Vision, and Design Standards)

Note: Due to client confidentiality, design samples are available only upon request.
Powered by Create your own unique website with customizable templates.
  • About Me
  • Contact
  • Linkedin